For the brand plan meetings in 2023 (planning for the upcoming year) we had a quarterly meeting to plan the strategy for each franchise that all of North America ClinOps team members. Here is the theme and a few stand out swag items that went with it.
Social Media Posts – bioMérieux
cmiddlemas2023-12-07T22:08:54+00:00Various Social Media Posts for bioMérieux
Spot Illustrations – bioMérieux
cmiddlemas2023-12-07T22:08:41+00:00Illustrations for bioMérieux's new branding.
Booth Design – ASN Kidney Week
cmiddlemas2023-12-07T22:08:33+00:00Booth Design for ASN Kidney Week with a focus on Vidas Nephrocheck. Nov.2 2023. I designed the panels and all things relative to Nephrocheck and the Escalator Cling. This is just one of MANY booth designs I have designed.
Hand Drawn Illustration – BUGS
cmiddlemas2023-12-07T22:08:21+00:00Hand-drawn illustrations for BUG characters during the BioFire branding days at bioMérieux.
bioMérieux’s NEPHROCHECK ReBranding
cmiddlemas2023-12-07T22:08:13+00:00A rebranding of the PCT detection product 'Nephrocheck'. Took an overly complicated and clunky key visual aid and transformed it into something that quickly communicated the tests value proposition. This became the standard visual collateral for this brand throughout the United States.
bioMérieux’s Brand Plan meeting theme for 2023.
cmiddlemas2023-12-11T18:33:55+00:00For the brand plan meetings in 2023 (planning for the upcoming year) we had a quarterly meeting to plan the strategy for each franchise that all of North America ClinOps team members. Here is the theme and a few stand out swag items that went with it.
Full Potential Packaging and Employee Incentive Award
cmiddlemas2023-12-07T22:07:44+00:00This is a packaging project for our North American ClinOps employees Full Potential incentive program. The medals inside were attached with strong magnets to a metal base and each award was earned throughout the year.
3-D Displays
cmiddlemas2023-12-07T22:07:22+00:00Every year 1-800 Contacts does a tree for the Festival of Trees. This year I conceived, designed and then built this nearly life-size recreation of "THE GRINCH" stuffing a Christmas Tree up a Who-ville chimney. Tree design was a collaboration with events department and construction was assisted by facilities of the Chimney. I was principle [...]
Dynamic Photography
cmiddlemas2023-12-07T22:07:03+00:00As a photoshop expert and studio photographer I have had to come up with some dynamic, eye-popping compositions. These were all photographed on a light table and then manipulated in photoshop to create some memorable equity used for years.
The Rip Rourin’ Roundup – Special Event
cmiddlemas2023-12-19T18:31:33+00:00A summer party for 1-800 Contacts for employee appreciation. With a budget of just over $200K, we were able to do things this year that we hadn’t previously dreamed of. Lots of SWAG, food, and fun. Deliverables included email invites, wayfinding signage, stage design, hand-made western environmental designs, tickets, site maps, t-shirts, vouchers, and more [...]
Night of the Running Dead 5k – Logo & Product Design
cmiddlemas2023-12-07T18:34:26+00:00When hell is full the dead will run! In addition to being the race director of the Night of the Running Dead 5k I also was the art director and principle designer. Here are just a few of my favorite pieces we created for the race. The shirts changed design each. Human runners got a [...]