Should we put 6 foot tall inflatable elephants into all the branches in order to start a conversation about retirement!?! Absolutely we should. As a design challenge, this project needed to be eye catching, memorable and engaging. Each year the Wealth Management department asks to have a campaign that will both raise awareness and [...]
Annual Report
cmiddlemas2023-10-31T21:53:51+00:00An annual report is an important document for any business. It gives a comprehensive overview on a company's activity throughout the preceding year. It's intended to give shareholders and credit union members information about the financial institutions performance. It should be professional, informative and concise. It needs to comfort the reader whether the news be [...]
AAA Conference – 2016
cmiddlemas2023-10-31T21:54:18+00:00Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year I had the honor to create a theme for the space [...]
AAA Conference – 2017
cmiddlemas2023-12-07T22:05:16+00:00Assess, Advise and Assist. The triple A conference is a yearly development conference created by Mountain America's internal communications and training teams. Each year has a unique theme with a goal to reinforce the messages the employees would hear at the event. This year they wanted to encourage attendees to "Direct their own story" and [...]
Taylor Hartman Enterprises
cmiddlemas2023-12-07T22:04:55+00:00Taylor Hartman invented the People Code. You've heard of it whether you know it or not. It's the RED, BLUE, YELLOW, and WHITE personality profiles. The company is going through a transition and I had the honor of creating a style guide for there website which was going to be produced by an outside agency. [...]
Fortune Cookie Mailer and Email Campaign
cmiddlemas2023-12-07T22:04:39+00:00Winner of a 2017 CUNA Diamond award, this mailer was intended to be attractive to a younger demographic. The hope would be that it would be fun and something they wouldn't quickly throw away just because of it's unique nature. The pop-up function with the pullout offer was engaging and memorable, resulting in [...]